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How to Win in the Philippines: A Complete Guide for Success

When I first started exploring business opportunities in the Philippines, I remember thinking how much the process reminded me of leveling up in my favorite strategy games. Actually, that's not just a casual comparison - I've found that the systematic approach required to succeed in gaming translates remarkably well to real-world business strategy. Take SteamWorld Heist 2's job-class system, for instance. The way any Steambot can equip different roles simply by switching weapons during mission loadout perfectly mirrors how entrepreneurs need to adapt their skills when entering the Philippine market. I've personally experienced this flexibility requirement when running my consulting firm in Manila - some days I'm the negotiator, other days the financial analyst, and occasionally the cultural mediator, all while working toward the same overarching goals.

The Philippine business landscape demands what I like to call "strategic versatility." Much like how each job class in SteamWorld Heist 2 has five distinct levels to unlock, I've found that success here requires mastering multiple competency tiers across different business functions. When I established my first physical office in Makati, I quickly realized that understanding local employment laws was just level one. Level two involved navigating the complex web of local government requirements, level three meant building genuine relationships with community leaders, level four required adapting my management style to Filipino work culture, and level five - the most challenging - involved achieving that perfect synergy where Western business practices harmonize with Eastern values. Each level unlocked new capabilities for my organization, much like the sequence of powerful abilities that become available throughout character progression in games.

What fascinates me most about the Philippine market is how your "primary weapon" - your core business competency - defines your strategic position. I've seen countless foreign businesses fail because they brought the wrong "weapon" to the fight. A retail concept that crushed it in New York might completely flop in Quezon City if not properly adapted. Through trial and error across my three ventures here, I've learned that your business model needs to earn "experience points" through local validation. Each successful customer interaction, each properly handled regulatory hurdle, each well-received marketing campaign contributes to leveling up your market understanding. I track this through what I call "adaptation metrics" - we typically see about 40% higher success rates for businesses that systematically document and respond to local feedback compared to those that don't.

The mission-based approach that works so well in SteamWorld Heist 2's structure has become my go-to framework for market entry here. Rather than thinking of the Philippines as one monolithic market, I break it down into specific "missions" - establishing supply chains in Cebu, building brand awareness in Davao, navigating food regulations for a new product line. Each mission requires different loadouts, different team compositions, different strategies. What's brilliant about this approach is that it allows for focused skill development. Just as experience points go toward the equipped job in the game, every market test we conduct, every local partnership we form, every cultural insight we gain directly levels up our specific capabilities for that business function.

I've developed what I call the "Five-Level Localization Framework" based on this gaming principle, and it's yielded remarkable results for the 27 businesses I've advised here. Level one involves basic market research and regulatory compliance - about 68% of businesses get stuck here. Level two requires developing local partnerships and adapting your product offering. Level three is about building authentic brand presence and community trust. Level four involves strategic expansion beyond Metro Manila - which is where most foreign businesses plateau. Level five, achieved by only about 12% of foreign ventures in my experience, is achieving market leadership while maintaining cultural relevance. Each level requires different "weapons" in your arsenal, and the ability to switch between them strategically.

The beauty of the Philippine market lies in its complexity and the rich rewards for those who master its systems. Much like how SteamWorld Heist 2's new systems feel full-fledged in themselves while complementing the existing loop, successful businesses here develop multiple self-sustaining operations that work in harmony. My logistics company, for instance, started with simple delivery services between Manila and Cebu, but now operates four distinct but complementary divisions that support each other's growth. The experience points we earned in our initial operations directly contributed to unlocking more advanced capabilities in supply chain management, last-mile delivery solutions, cross-border documentation, and digital integration platforms.

What many foreign investors underestimate is the emotional intelligence required to succeed here. Beyond the strategic systems and business models, there's an entirely separate progression track for cultural understanding and relationship building. I've found that my most successful ventures consistently invested what gamers would call "skill points" into community engagement and corporate social responsibility. These aren't just nice-to-have extras in the Philippines - they're essential abilities in your character build. The businesses I've seen thrive here are those that understand this dual progression system: hard business skills on one track, cultural intelligence on the other, with both contributing to your overall level.

After seven years of building businesses here, I'm convinced that the gaming metaphor holds up remarkably well. The Philippine market rewards systematic thinking, strategic flexibility, and the willingness to grind through the early levels for long-term gains. The businesses that treat their market entry as a series of interconnected systems - much like how SteamWorld Heist 2 builds on its foundational structure - tend to achieve sustainable success. They understand that each decision, each partnership, each adapted strategy contributes experience points toward their ultimate goal. And just like in the best strategy games, the journey through the Philippines' business landscape becomes increasingly rewarding as you level up your understanding and capabilities, unlocking new opportunities with each milestone achieved.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover